Go to main content

Kvadrat is 2023 Shopping Centre of the Year

"At Kvadrat, we want to make a difference for people of all ages at the centre. We call this M.A.D. – Make A Difference!"

Ansatte på Kvadrat står samlet på stor scene etter å ha vunnet prisen, foran skjerm der det står årets kjøpesenter.
The Kvadrat team was presented with the Shopping Centre of the Year award during a conference in March 2024.

The Shopping Centre of the Year created a cultural development concept for staff

Coincidence would have it that the 2024 edition of the Shopping Centre Conference was held at Sola in Sandnes, only a short drive from the Kvadrat shopping centre, which was declared Shopping Centre of the Year on its own home turf. 

"There are a number of reasons why we won the award, but we have put considerable effort into cultural development together with the centre staff," says the satisfied centre manager of Kvadrat Renate Hjørnevik. 

Marketing manager Ida Amalie Berg Toft explains the idea behind the M.A.D. concept.

"We're M.A.D., which stands for 'Make A Difference'. At Kvadrat, we want to make a difference," she explains with enthusiasm. 

"We lend a listening ear and greet customers in the centre."

The M.A.D. joy squad surprises customers with home visits and gifts 

M.A.D. is intended as a culture bearer for the centre, whose focus is on actions, big and small, that can contribute to positivity. 

"We lend a listening ear, smile and greet customers in the centre. There is a lot of loneliness is society, so we want to create a meeting place, memories and experiences," adds an enthusiastic centre manager. 

Kvadrat has also established what it calls a M.A.D. crew to spread joy both inside and outside the centre. 

"The squad hands out gift cards to random visitors at the centre and surprises customers with a home visit and gifts from Kvadrat. They also help carry purchases to customers' cars and participate in the Pride parade, to name only a few activities." 

Gruppebilde av ansatte på Kvadrat med like t-skjorter, som feirer i et festlokale med mennesker i bakgrunnen.
During the after-party, a proud team was finally able to celebrate being Shopping Centre of the Year with its M.A.D. crew shirts.

Also won an award in 2023 – for innovative measures related to social sustainability 

The Shopping Centre Conference is an annual gathering of shopping centres and their tenants. Kvadrat also won an award last year for Innovative Idea of the Year for its gaming room for young people in need of recreational activities.

Centre manager Renate explains that the collaboration project with the E-sport club Einherjar is alive and well at the centre.

"It continues to be an important project for us and part of our social sustainability efforts." 

Also read:

"Kvadrat is good at creating a welcoming atmosphere"

The director of the shopping centre division of the Olav Thon Group, Thomas Rønning, has no doubts as to why this Rogaland centre keeps winning awards year after year. 

"Kvadrat has a skilled and committed management team. They're very good at creating a welcoming atmosphere. It truly is a really great shopping centre with fantastic revenue," he says.

Portrettbilde av direktør for kjøpesenteravdelingen i Olav Thon Gruppen, Thomas Rønning, som står i hotellresepsjon.
Thomas Rønning is director of the shopping centre division in the Olav Thon Group.

Advice to other shopping centres: "Learn from each other"

The award for Shopping Centre of the Year is presented to the centre that serves as a role model for others in the industry. 

"Other centres can also learn from us by focusing on cultural development. But we are so humble as to say that there are lots of great developments taking place at all shopping centres that we believe we can all learn from each other," says Hjørnevik and smiles: 

"'Steal with pride' is a phrase we use often at Kvadrat."


  • Norway's 7th largest shopping centre and market leader in the Stavanger region
  • 6.3 million visitors and NOK 2.6 billion in revenue in 2023
  • Managed by the Olav Thon Group

Read more about Kvadrat at ThonEiendom.no.


  1. RH Renate Hjørnevik Centre Manager at Kvadrat Shopping Centre
  2. TR Thomas Rønning Shopping Centre Director